Abstract:This study aims to preliminarily elucidate the molecular regulatory mechanism underlying purple pigmentation in petunia petals and identify key regulatory genes. Based on transcriptomic analysis of Petunia×hybrida ‘Dreams Midnight’ at three developmental stages (S1: light green, S2: pale purple, S3: deep purple) of purple pigmentation in petals, we identified 11 510 differentially expressed genes (FDR<0.05). Key anthocyanin biosynthetic pathway genes PhANS, PhCHS, PhF3H, and PhUFGT were significantly upregulated during S1-S3. Virus-induced gene silencing confirmed that their functional loss caused significant fading of petal purple coloration. Transcription factor screening revealed that PhWRKY44 expression at S2 and S3 reached 4.96 folds and 5.13 folds, respectively, of that at S1, and PhMYB44, PhAN1, and PhBHLH48 also exhibited stage-specific expression patterns. PhWRKY44 was cloned, with a full length of 1 482 bp. Phylogenetic analysis and conserved domain alignment confirmed it as an ortholog of Arabidopsis WRKY44, encoding a nuclear-localized alkaline protein of 54.93 kDa. This gene showed the highest expression in floral organs, which reached 2.36 folds of root levels. Its silencing reduced PhWRKY44 expression to 64% of the control, decreased the anthocyanin content by 45%, and significantly weakened petal coloration. This study demonstrates that PhWRKY44 influences flower color formation by positively regulating anthocyanin biosynthesis, providing a new target for molecular breeding in ornamental plants.