Abstract:[Objective] Nicotinamide adenine dinucleotide (NAD+) plays a crucial role in controlling metabolism network. Improving its intracellular concentration or getting a high-NAD+-yield strain is of great significance for NAD+-dependent redox reaction rate.[Methods] First, we used endogenous regulation means to enhance the key genes of NAD+ synthesis pathway, such as over-expressing and co-expressing the key enzyme genes pncB, nadD and nadE. Second, we optimized NAD+ precursors supplement and fermentation conditions to increase NAD+ synthesis. Finally, we used Box-Bohnken method for optimal synthesis condition by 3 significant factors' interaction based on single-factor experiments and the response value of NAD+ content.[Results] According to different expression strategies, we constructed seven recombinant strains. Besides, the intracellular NAD+ content of the recombinant strain E. coli BL21/pET-21a-nadE-pncB was 405.2% higher than that of the original strain. Moreover, after optimization of induction conditions and NAD+ precursor concentration by Design Expert 8.0, NAD+ content reached 43.16 μmol/g DCW, 123.6% higher than that before optimization and 1029.8% higher than the original strain.[Conclusion] Co-expression the key enzyme genes pncB and nadE are essential to improve NAD+ synthesis. The recombinant strain with high NAD+ provides the feasibility to improve biocatalytic efficiency.